Day 2 - Website Launch Challenge
Well done for getting intentional on Day One, it's actually quite a crucial part that most DIY'ers skip.
Today we're going to continue that theme and plan the layout for your site.
For this part, I recommend some blank sheets of paper and some pencils / pens. You will probably play around with a few different versions of your layout.
Create your site map
Ok this isn't as complicated as it sounds. What we want to do here, is work out the structure of your site.
First things first, pages and page names. Make a list of all of the pages you would like to have on your site and what you want them to be called. Here's a standard list:
Work With Me
Some people like to word their pages differently, so feel free to do so. Make sure it's not too obscure though, you don't want to try and be too cool with a really random word to name your contact me page, because chances are no-one will understand it and therefore won't click on it.
Then, think about any additional pages you may want. Where will they go? For example, under work with me, you may want to also create a drop down menu there with additional pages for each of your services, and your main work with me page could be a summary which links to the individual sales pages.
ACTION: Make a list of all of the pages you’ll need on your site.
2. Plan your homepage layout
Now we know what our pages are going to be and we know what your core goal for your site is. We take all of that and start to plan out the homepage layout.
I've created a couple of videos to help you with this, which you’ll see under resources on the main challenge page. But for now, here's some tips.
Your homepage should clearly communicate who you are, what you do and directly address your audience's wants, needs and core problem that you can help them with.
We do this by being very intentional with the first piece of text they see. The first thing you want to add to your homepage is an image with some text overlaid, which will be your headline. This should be a short sentence, that instantly speaks to your audience's needs / problem / dreams.
You can also add a CTA (call to action here) as well.
The next section is called the hook. It's a short paragraph of text that pulls deeper on your audience's emotions. It can talk about your why, what makes you difference, or again addressing their problem / needs / wants. This should be a powerful piece of writing.
Call to Action (CTA)
Ideally you want to limit the amount of choices your audience has to make on your homepage. A lot of big marketers and companies only have one link on their homepage, so that they can control what their audience does once they land on their homepage.
So, going back to your core goal, if it's to sign up to your email list, then one of the very first things you want to do is include a CTA (call to action link) on your homepage.
Next up, you can add a mini bio. This is typically an image of you with a short, brief paragraph about you / your why, with a link to your about me page.
The above are some core things you want to have on your homepage, next up are some optional additions, dependant on your business model.
A features section can be displayed in multiple ways. Basically, you're going to pick out 3 reasons that sets you apart from your competition (your unique selling points). This could be your core framework, or include some info about your services. (See the video for visuals on this)
You can also add a small section to promote your services if you like. This could be a banner image with a sentence on top and a button to your core paid offer.
Now that you've got an idea of your sitemap and layouts, you can start pulling together your content.
There are a couple of formal pages that you need as an online trader. These are your:
Terms and conditions
Now, these are legal documents. So, I recommend getting them checked with a legal professional. However, to get you started, Shopify provide some epic templates. You can generate your own versions of those pages here.
Day Two Actions
In summary, today is all about planning the pages and the layout for your homepage. Please watch the videos in the resources section, these show you a wireframe and I also go through my website templates highlighting how those examples have utilised the different features to give you a better visual.
I recommend reading today’s post, watching the videos and then coming back to the post to re-read it once you’ve got some more context.
Make a list of all of the pages you’ll need for your website
Plan the layout for your homepage